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CELEBRATING 35 YEARS,
FEBRUARY 9TH, 2014,
SERVING THE GREAT FOLKS OF BEECH MOUNTAIN, AVERY AND WATAUGA COUNTIES, AND THE NORTH CAROLINA HIGH COUNTRY.

Store Hours:  7:30am to 10:00pm daily

Deli Hours:  7:30am to 3:00pm daily

 

Ski & Snowboard Season Is Here! ...Come By And Check Out New Arrivals - Let Us Help You Prepare For Your Adventure On The Snow - Head to Toe!

No trip to Beech Mountain is complete without a visit to Fred's. We're your one-stop shopping spot with everything needed to make your visit complete. From groceries to clothing, ski rentals, firewood and  the deli with all your favorite beverages. We've got it waiting for you.

           
 

Welcome to Beech Mountain and Fred's General Mercantile. We're not only America's highest General Mercantile at an elevation of 5049', but we are located in Eastern America's Highest Town at an elevation of 5506'.  Open 365 days a year, we are a store and a town devoted to serving the needs of visitors, skiers, snowboarders, summer folks, and locals alike.

Your vacation trip to the North Carolina High Country begins and ends at Fred's. If you are of an age that you can remember how each small town or village always had a general store that served as the center of the community, you will especially enjoy our store with its vast variety of goods, for just about any need you may have. If you are younger and don't remember about general stores, you too will enjoy visiting with us for the experience that a trip to Fred's will bring to you.

 

 

FRED'S BACKSIDE DELI

Serving breakfasts, sandwiches, homemade soups and salads, beverages, including beer and wine, and freshly made desserts.  Enjoy your meal on the deck in our wooded "backyard".  Serving breakfast from 7:30am to 11:00am and lunch from 11:00am to 3:00pm, every day.  Come see us!

 

 

 

NEED SOME BEECH MOUNTAIN LODGING?

Check out our Guest Quarters!  We're a great base camp location for all of the High Country.  Enjoy natural air conditioning where the summertime high rarely exceeds 72°.  Click on the Guest Quarters tab beneath our banner for pictures and information and then call us at (828)387-4838 or e-mail us at fred@fredsgeneral.com to book your spring or summer accommodations today!

 

Check Out Some Cool Winter Pictures Taken a Couple Years Ago!  Click on the "2010/11 Winter Photos" Tab Above.