Welcome to Beech Mountain and Fred's General Mercantile.

 Not only are we America's highest General Mercantile at an elevation of 5049', but we are located in Eastern America's Highest Town at an elevation of 5506'.  Open 365 days a year, we are a store and a town devoted to serving the needs of visitors, skiers, snowboarders, summer folks and locals alike. 

 If you are of an age that you can remember how each small town or village always had a general store that served as the center of the community, you will especially enjoy our store with its vast variety of goods for just about any need you may have. If you are younger and don't remember about general stores, you too will enjoy visiting with us for the experience that a trip to Fred's will bring to you. 

Serving breakfasts, sandwiches, homemade soups and salads, beverages, including beer and wine, and freshly made desserts.  Enjoy your meal on the deck in our wooded "backyard".  Serving breakfast from 7:30am to 11:00am and lunch from 11:00am to 3:00pm, every day, (828)387-4838.  Come see us!

We're a great base camp location for all of the High Country.  Enjoy natural air conditioning where the summertime high rarely exceeds 72°.  Click on the Guest Quarters tab under the "Everything Fred's" at the top of this page for pictures and information and then call us at (828)387-4838 or e-mail us at fred@fredsgeneral.com to book your spring, summer, fall or winter accommodations today!