In 2019 Fred and Margie celebrated the 40th Anniversary of the opening of Fred's General Mercantile. They were honored by the Carolina Mountain Life Magazine to be on their front cover, with an inside article about the store and how it all began. Fred's General Mercantile is a fixture and a legend on Beech Mountain, with the saying . . . "If We Don't Have It, You Don't Need It". Please click below to read how it all began.